With more than 20 years of expertise as a marketing, business and communications strategist, management consultant, storyteller and content writer, Amy helps leaders of organizations clarify the path forward. She helps get to the heart of issues facing business owners and leaders to help them craft a solution by:
- clarifying what makes you best, better or different from everyone else
- developing your product pipeline to align with your brand more effectively
- sharing your story with those who you want to engage with in a language they will understand
- helping you navigate a crisis
- putting together a better process so that you’re not constantly re-inventing it
Helping leaders get to the next step.
Business writing and storytelling to influence core target audiences, including the investment community, internal constituents, boards of directors, the media, consumers and potential clients.
Core target audience clarification, because not everyone wants to (or should want to) hear your story, and this will help you determine where your marketing and communications dollars and efforts will be optimally effective.
Thought leadership development, including speakers bureau programming, conference outreach, media placements, and awards programming.
Web site content and functionality optimization, business requirements development, project and vendor management for seamless front and back-end execution with the goal of improving user experience (UX), ease of use and/or functionality, technology usage, optimization in search, and more readily engaging visitors in a branded and emotive experience.
LinkedIn profile building to align with business and professional goals, including content development, monitoring, posting and response, targeted relationship development, building “influencer” status, contact research and outreach, and group engagement.
Determining how you stack up from a marketing perspective in the competitive landscape by researching key influencer messaging and media impressions, auditing marketing collateral and sales process, and client/prospect experience survey work that digs deeper than your typical Survey Monkey.
Boosting internal communications programming to solidify corporate culture, including identifying and creating communications channels, creating programming to bolster morale and business objectives, content development strategy, and leading change management communications prior to, during and post-merger, acquisition, IPO, major expansion, leadership change, or other material change.
Making your clients and prospects feel the love through innovative, brand-provoking customer loyalty programs. Whether it’s a thank you note, a social media shout-out, or a custom-crafted gift, every single touch point is an opportunity to reinforce what they mean to you in your own unique, branded way.